The Agency Behind Liberia’s Leading Event Experiences
The most festive time of the year is fast approaching, and the blogger in me couldn’t be more excited! With big name award shows and other events on the horizon, the Liberian entertainment industry is expected to be at its celebratory peak. As the event season commences, we are eager to know what is in the pipeline from the organizers behind many of the leading experiences we’ve grown to love, Echo House Liberia Ltd.
The agency first hit the marketing scene in 2018 with the MTN Liberia Music Awards (MLMA) but rather solidified their place in the industry when they organized the 2019 Lonestar Cell MTN Plug event. At the event, influencers, celebrities, and other industry stakeholders were invited; a move which introduced Lonestar Cell MTN to the grand possibilities of influencer marketing, from which the brand hasn’t looked back since. From that experience, Liberian creatives and corporate brands were plugged into the opportunities which comes with the industry knowledge introduced by Echo House Liberia.
More recently, the agency hosted the MLMA annual Press Conference on Friday September 24, 2021 at Mamba Point Hotel. At the conference, industry stakeholders such as bloggers, entertainers, and media professionals were shown what to expect come November 20, 2021 at the 4th annual MLMA. Although, with Echo House Liberia behind the event for the fourth time, it can be expected that it will surpass all its previous classically organized experiences.
At the press conference, however, it was announced that the theme for this year’s event is: Music for the Culture. At the same time, they promised to deliver an exciting show with the same dialogue worthy performances Echo House has become known for. Although, it’s not only their show-stopping event curation they offer as an agency. They also offer other corporate marketing strategies such as digital marketing, influencer marketing, brand strategy, content creation, among others. With their work with Lonestar Cell MTN billboards around the country, social media marketing for different brands, and even the MLMA, they’ve shown the trusted versatility in all their services.
The Echo House Experience and What To Expect
On the other hand, apart from the MLMA, there are many other widely successful events Echo House Liberia has curated. Some of those include: MTN SHEROES Awards, MTN Mobile Money Discount Market, MTN Yello Star, and their own annual event, the TIDAL RAVE festival. Additionally, the 360-marketing agency has worked on digital, Influencer, and other direct marketing campaigns for some major corporate entities in Liberia including DKT Liberia, Fiesta Condoms, among other leading brands.
Though the company has its roots in Ghana, they have shown a clear commitment to the Liberian market by hiring a team consisting of majority Liberian professionals. Their Liberia-based team includes: Adesuwa Dickens, Kerrion Williams, Sean Gibson, Azariah Hallowanger, Jacob Davis, and Welch Jackson. Meanwhile, the team recently announced another venture, Sundown Avenue. Though they have not yet revealed much else apart from the name, we are sure that it will be a strategy that Liberian brands, businesses, creatives, influencers, celebrities, and all stakeholders will somehow benefit from.
As this dynamic agency gears up for a very intensive event season, we are greatly anticipating the experiences they may have up their sleeves. Our eyes are on you, Echo House Liberia, to continue to deliver the same level of expertise, industry knowledge, and commitment to the Liberian market as you’ve exhibited over the years. You have set the bar now, and the only place to go is higher.